'Best Before' Dates:
Longer transport times from Germany are leading to short "Best Before Dates" on fresh products. We will continue to offer these products even though they might reach you past their "Best Before Date". Unfortunately we will still have to charge full price for the products. The alternative would be to exclude all these products from our range.
Please double check you are happy with the available "Best Before Date". By completing your purchase, you are accepting the "Best Before Dates" as listed, whether they are before or after your delivery date.
What is a 'Best Before' Date:
A “Best Before Date” is not an “Expiry Date” or “Use By Date”. Foods that have a best before date can legally be sold after that date provided the food is fit for human consumption.
"Best before" dates are about quality, not safety. When the date is passed, it doesn't mean that the food will be harmful, but it might begin to lose its flavour or texture. However this does not happen overnight!
Every year, we throw away 7.2 million tonnes of food and drink in the UK, most of which could have been eaten. So think carefully before throwing away food past its "best before" date.
Special Offers:
In the Special Offers section on our website, you can buy products past its best before date at a discounted price, as we believe it would be a waste to throw away food.
